Wednesday, September 15, 2010

Insoluable straplines

So on my way to the office this morning, hello by the way long time no see. On my way to the office this morning I passed Bright Horizons, its a nursery, presumably for the offspring of the industrious folk working at the commercial park I am currently plying my trade in.
Anyway Bright Horizons strapline (as if they need one) is "Family Solutions", presumably on the basis that these days if you're not a solution you are part of the problem. Get over yourselves, you are babysitters who charge the earth for making sure people's kids stay alive for 8 hours.
Being of a scientific bent I interpret it slightly differently, literally (more on that and Jamie Redknapp when I have time) poor mum dad and 2.4 happy offspring dissolved in concentrated nitric acid, now there's a family solution for you.
Further along the way is JetBird (who I know find charge €5000 to fly you from dublin to amsterdam) their slogan is "Creating Time", now again I'm not sure how you create or destroy one of the fundamental dimensions of the universe, might as well throw in Reducing Distance for good measure. Now if they were to go one step further and Create Time Solutions I think that would be a potent brew.